Having a mailing list is an important asset every author must-have. List building is not easy and time-consuming but it generates sales which is crucial to your author business.
To build a mailing list, you first need a lead magnet.
A lead magnet is something you give away to an interested person (hopefully your ideal reader or customer) and in return, they provide you with their contact information such as their name and email address.
There are different types of lead magnets you can create depending on your genre.
If you are a fiction author, you should write a short story. If you have a book out, releasing a book soon, or writing your first book, tie the short story to your book projects. This is a great way to move the reader on to a sale.
If you are writing non-fiction, create some helpful tips or a downloadable handout.
There are rules you must follow to comply with email collection. I suggest using a service such as BookFunnel. BookFunnel has the correct verbiage and follows all of the rules. You will have your own landing page for your lead magnet and you can sign up for promotions with other authors to promote your freebie. It only costs $10.00 a month.
You can build your lead magnet and landing page and list it on your website. You will need to make sure you follow the email rules. Some website companies have this option already built into their website platform.
Once you have your lead magnet and landing page ready to go, you need to have an email marketing platform to manage your emails. You can check out MailChimp or MailerLite. Again, some of your website platforms will have this built-in to your website.
After you start collecting email addresses you will need to create an email journey or drip campaign. I will share that with you next week. Happy Writing!
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