I love author and book marketing. It is my favorite strategy of Best Seller Bound. However, I know many authors do not like marketing. I completely get that. As authors, all we want to do is write. However, books are a business and we wear many hats. If you want to sell books, you have to market and promote your books.
I wish there was a surefire way to achieve success overnight. You're not going to hit the big bestseller list overnight. I wish that was possible for everyone. However, writing and publishing a book isn't a lottery ticket. It takes strategy, time, visibility, and patience.
Here are a few tips to help you market your books.
Know Your Audience
Knowing your audience is crucial. You want to target readers who want to read your book. Knowing your audience will not only save you time, it will also save you money.
Here is what you need to know about your audience:
Focus and Research
Instead of focusing on the big best-selling list focus on the smaller list. Set goals on hitting the best-selling list of online retail book platforms. Here are some tips to help you hit those retail lists.
Video is where it is at. Get on TikTok and Instagram Reels. Some authors are killing it and it doesn't matter the genre you write it there is an audience for you on both of these platforms. If you need tutorials on how to create videos, check out YouTube.
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