For Immediate Release
April 27, 2020
Contact: Kim McPherson
Email: [email protected]
Marketing workshop aims to help authors tap into $26b book industry
Free virtual book marketing class teaches how to sell books, grow readership
Conway, Ark. — A free virtual workshop teaching authors how to create a marketing plan for their books will be May 9, hosted by author coach Kim McPherson in partnership with Eden Books.
Book sales are a nearly $26 billion industry in the United States, which means there’s great potential for aspiring authors, as well as pressure to stand out amongst a crowd of other authors.
To help authors avoid launching their books to crickets, McPherson and her company, Best Seller Bound, teamed up with Eden Books, an online publishing platform, to equip authors with the tools they need to market their books and grow their readership.
For McPherson, the decision to work with Eden Books was an easy one. Eden Books is an online romance bookstore, and McPherson began her writing career in 2014 as a romance author.
Writing under her pen name, Kassandra Klay, McPherson has written and published 13 books and stories, eight of which are currently available for purchase.
McPherson added “author coach” to her job description in 2019 and founded Best Seller Bound when she saw the need for someone who could serve as a trusted advisor to aspiring and published authors.
“When I started writing books, I had no idea what I was doing,” McPherson said. “Unfortunately, I made so many mistakes; mistakes I still pay for today.
“I remember saying over and over to myself, ‘I wish there was a playbook for writing, publishing, promoting, advertising and launching your book.’ There wasn’t, so I made my own because I didn’t want other writers’ careers to suffer because they made the same mistakes I did.”
Even though today’s technology provides more opportunities than ever for authors, McPherson said there are also increased risks of falling for predatory publishing practices. Beyond that, it’s more important than ever to have an effective marketing strategy, so your books stand out in a crowded market.
Robyn Crawford, founder and CEO of Eden Books said helping authors learn to market themselves effectively is a win-win for authors and readers alike.
“By helping authors recognize the value of their small business and to help them grow, not only will they gain a larger customer base, but readers get to meet fantastic, new-to-them authors and stories,” Crawford said.
The May 9 workshop is just the beginning of the collaboration between McPherson and Eden Books. More workshops and other projects are in the works and will be announced soon.
McPherson and Eden Books will host the “Market Your Books with Kim McPherson” digital workshop on May 9, 12-2 p.m. EST. A link to register for the event can be found at BestSellerBound.com. For more information, contact McPherson at [email protected].
About Best Seller Bound and Kim McPherson: Kim McPherson founded Best Seller Bound in 2019 to help aspiring authors launch their writing careers. With a firm belief that words empower, inspire, and ignite passion, she is on a mission to help others successfully write publish and promote their books. Find her on Facebook or at BestSellerBound.com.
About Eden Books: Eden Books is an online bookstore dedicated to providing a safe, supportive, inclusive platform that gives authors of all genders, races, ages, or sexual orientation the opportunity to promote and sell their original stories within the romance and women’s fiction genres. Currently, Eden Books offers more than 2,000 titles by nearly 600 authors. Find Eden Books on Facebook, Instagram, Twitter and at EdenBooks.org.
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